With the nerve-racking wait for ATAR scores over, thousands of school-leavers around Australia are agonising over their future career choices.
For these young adults, the pressure to make the right study or job choices can be extreme, but groundbreaking research suggests there could be an easier way.
Social media habits can be used to predict a person’s personality traits, values, and help match them to the right career, a study published in the Proceedings of the National Academy of Sciences this week said.
“Employment is thought to be more enjoyable and beneficial to individuals and society when there is alignment between the person and the occupation, but a key question is how to best match people with the right profession,” the paper said.
“The information that people broadcast online through social media provides insights into who they are, which we show can be used to match people and occupations.”
A team of researchers from Australian universities looked at more than 128,000 Twitter users, representing more than 3500 occupations to establish that different occupations tended to have very different personality profiles.
For instance, software programmers and scientists tended to be more open to experience, whereas elite tennis players tended to be more conscientious and agreeable.
Remarkably, many similar jobs were grouped together based solely on the personality characteristics of users in those roles.
For example, one cluster included many different technology jobs such as software programmers, web developers and computer scientists.
The findings have the potential to change the way we think about choosing careers, underlining the importance of identifying the personality traits and values that characterise jobs – and how they align with your own – and not just the skills and experience required in a particular industry.
While it has “long been believed that different personalities align better with different jobs”, previous studies have been “small scale in nature”, lead researcher Peggy Kern, an associate professor at the University of Melbourne’s Centre for Positive Psychology, said.
Never before has there been such large-scale evidence of the distinctive personality profiles that occur across occupations,’’ Dr Kern said.
With work taking up most of our waking hours, Dr Kern said many people want an occupation that “aligns with who they are as an individual”.
“We leave behind digital fingerprints online as we use different platforms,” she said.
“This creates the possibility for a modern approach to matching one’s personality and occupation with an excellent accuracy rate.”
‘Vocation compass’
Using advanced artificial intelligence, machine learning and data analytics, researchers created a ‘vocation compass’ that can match people to a career based on their personality.
The tool was able to “successfully recommend an occupation aligned to people’s personality traits with over 70 per cent accuracy,” said study co-author Marian-Andrei Rizoiu, a behavioural data science expert at the University of Technology Sydney.
“Even when the system was wrong it was not too far off, pointing to professions with very similar skill sets,” Dr Rizoiu said.
For instance, it might suggest a poet becomes a fictional writer, not a petrochemical engineer.”
Study co-author Paul X. McCarthy, an adjunct professor at the University of New South Wales School of Computer Science and Engineering, likened finding the perfect job to finding the perfect mate.
“At the moment we have an overly simplified view of careers, with a very small number of visible, high-status jobs as prizes for the hardest-working, best connected and smartest competitors,” he said.
“What if instead – as our new vocation map shows – the truth was closer to dating, where there are in fact a number of roles ideally suited for everyone?
“By better understanding the personality dimensions of different jobs we can find more perfect matches.”
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