The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers - not care providers - to pitch beauty and wellness products.
source https://www.smh.com.au/business/companies/jj-age-135-seeks-influencers-to-give-band-aids-youth-appeal-20211117-p599j2.html?ref=rss&utm_medium=rss&utm_source=rss_feed
source https://www.smh.com.au/business/companies/jj-age-135-seeks-influencers-to-give-band-aids-youth-appeal-20211117-p599j2.html?ref=rss&utm_medium=rss&utm_source=rss_feed
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