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Safran’s golden rules: ‘Be funny, get into danger and don’t whine’

Writing a book about the nefarious marketing strategies of a tobacco company, John Safran hit a problem: he was getting “too judgy”.

source https://www.smh.com.au/culture/books/safran-s-golden-rules-be-funny-get-into-danger-and-don-t-whine-20210830-p58n1x.html?ref=rss&utm_medium=rss&utm_source=rss_feed

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